Women wanting new housemate with 'masculine energy' hailed 'marketing geniuses' for advertising on dating app Grindr

14 February 2022 by Sarah Jones

A trio of ladies searching for the perfect housemate with some ‘masculine energy’ have been branded ‘marketing geniuses’ after advertising a spare room for rent on GRINDR. Cliodhna Heffernan said a room became available in their female-only house and wanting to ‘change things up a bit’ they set out to find a male housemate. Despite … Read more

Girls aloft: easyJet wants more women pilots as training programme is relaunched with big advertising campaign

30 January 2022 by Sarah Jones

EasyJet is launching an initiative to recruit 1,000 pilots over the next five years, with a focus on attracting more women. The airline, which has forecast a strong summer of bookings as the UK emerges from the Covid crisis, is looking to tackle a gender imbalance in the industry. The pilot training program is being … Read more