Topics: Google Kills FLoC And Introduces New Cookie Replacement
google announced on Tuesday (25) that it has ended the Federated Learning of Cohorts (FLoC) project. Instead, to replace the unpopular cookies, “Topics” was presented, an initiative that categorizes the portals people use by themes. According to the company, the review of the Privacy Sandbox initiative aims to “improve users’ web privacy and provide publishers, … Read more