TCL has announced the cancellation of its foldable phone project called Project Chicago. He gave important explanations about the reasons for this.
TCL planned to launch a device in the foldable phone market with the project it called Project Chicago. In particular, the prototypes he has put forward in recent times have raised expectations. However, the company’s ongoing process on this path did not end well due to some issues.
It is one of the claims that the reason for TCL’s withdrawal from the market is the release of the Samsung Galaxy Z Flip 3 and Z Fold 3. It is thought that one of the reasons for this is that the company has not been able to produce a cheap and competitive device that can match these phones.
TCL thinks it’s not yet the right time for a foldable phone
“If someone can spend $800, they can spend $1,000,” said Stefan Strait, TCL’s Chief Marketing Officer. Users will likely go to the brand they have known and trusted for years.” gave his speeches.
TCL folding phone prototypes
TCL also stated that the time is not right for a foldable phone project called Project Chicago because of the chip shortage. He explained that this particular decision was made long before Samsung’s Unpacked event.
CNET had received a prototype unit from the company
CNET recently acquired a prototype unit from the company. This indicated that the device was almost ready for production. Strait has confirmed that TCL will not launch a foldable phone, at least in the next 12-18 months. However, he made a point here. The company’s project called Project Chicago will present a new device design when it comes back.
TCL has announced that it plans to offer 5G devices to consumers in various categories and price ranges in addition to all these foldable phone announcements. He added that they will continue to play a role in the 5G for all initiative.
Will TCL launch its foldable phones in the future?
TCL still believes there is a future for the foldable phone it calls Project Chicago. He doesn’t see it as a failure. However, he emphasizes that the masses do not yet expect such an initiative from the company.
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