A motorway service area on a major tourist route has been cited as the worst in Britain.
Bridgwater Services on the M5 in Somerset received just one out of five stars for all categories selected by the consumer group Which? Were analyzed, including cleanliness, facilities and prices.
Moto’s own website received a customer rating of just 32%.
Recent visitors described the venue as “dirty” and “depressing,” and others complained of urine smell and toilet paper strewn on the floor.
Another claimed it should be “demolished”.
Because of Bridgwater’s location, it is widely used by tourists traveling to and from Cornwall and Devon.
At the other end of the scale, Gloucester’s service – an hour’s drive on the M5 – was ranked number one.
It received four out of five stars for all categories with a customer rating of 86%.
One visitor said it was “as far from a typical highway stop as you can imagine” and customers praised the “fabulous” farm shop, which sells homemade meals and local products.
Tebay services on the M6 in Cumbria came in second (83%), followed by Cairn Lodge in Lanark on the M74 (69%) and Norton Canes on the M6 toll in Staffordshire.
The results are based on around 5,600 experiences from 2,700 consumers in 68 motorway service stations.
Rory Boland, editor of Which? Travel said: “The results of our survey show that it pays to plan ahead to avoid some of the UK’s worst motorway links.
“It could be the difference between a home-cooked meal in a quiet setting or crowded queues in downright filthy establishments.
“Whether you are driving down the M5 towards the beaches on the southwest coast or the M6 towards the Scottish border, make sure your trip is not compromised by stopping at a bad gas station.”
Ken McMeikan, Moto CEO, said, “I am appalled by the score at our Bridgwater location.
“This does not reflect the standards that we strive for at all of our locations and I can absolutely guarantee that any issues raised will be resolved immediately to ensure Bridgwater returns to the standard that our customers expect and deserve.”
Top 5 with customer ratings in brackets
1. Gloucester (86%)
2. Tebay (83%)
3. Cairn Lodge (69%)
4. Norton Canes (65%)
5. Wetherby (61%)
64. Keele (42%)
66. Newport Pagnell (41%)
67. Gordano (40%)