The free trial of Disney + was one of the benefits the streaming service supported, which launched in November, quickly developing an impressive number of subscribers – and tons of fantastic content, of course from brands like Marvel and Star Wars.
However, Disney + has quietly stopped offering new subscribers a free week to try out the service before their paid plan drops.
Disney + costs $ 7 / month – and it should be noted that this move precedes what is guaranteed to be a banner month for its July service, as it will add programming, such as a stay Broadway record of this hit Hamilton.
Disney + is in the process of maintaining itself as possibly the toughest league Netflix has yet experienced in the ongoing streaming wars, a league that will take Disney up a notch in July with a mammoth slate of new releases including a live Broadway recording of Hamilton.
For my part, I’ve already circled October in my calendar, because that’s when season two of my favorite Disney + offerings premiere (The Mandalorian, celebrated as the very first live-action Star Wars series and worth it in my opinion worth price of a Disney + subscription all alone).
Disney just confirmed a major shift on that front. New readers were given the opportunity for free for a week until their subscription was reached, but that’s a practice that’s unfortunately now ended.
The entertainment giant confirmed the news in a statement to The Verge, in which a Disney + spokesperson explained that, “We continue to research and evaluate various ads, offers and promotions to develop Disney +. The award ceremony took place at an attractive price-quality ratio, which we think already provides a convincing entertainment offer in itself. ”
Disney has garnered a lot of attention for its November launch, thanks in part to a slew of free trial offers that entice consumers to sign up. Such offers are a standard feature of digital products – with Netflix, for example, extending the service for free to get a trial period before your membership starts.
This news should not be read because Disney is necessarily being reworked to some extent in the face of poor performance. Across the country, the streamer’s November 12 launch for just $ 7 (or $ 12.99 / month for a package with Disney +, Hulu, and ESPN +) was a predictable achievement, especially made by all items from iconic brands such as Marvel, Star Wars and Pixar which can be accessed through the ceremony.
As of May, “Disney +” had amassed a base of 54.5 million subscribers, leading MoffettNathanson analyst Michael Nathanson to declare about Disney that “The company and their management group should be honored to have one of the largest product launches of all time . “