A recent episode of The Flash found Iris West-Allen fighting all the media curse and diminishing readership. While it was a mystery to Iris why her newspaper had lost the most subscribers in the past three months, the answer became clear to viewers over the course of the incident. That answer was that one person cannot independently write an excellent article.
While the rest of Team Flash fought a newly resurrected Abra Kadabra, Iris spent all of “Central City Strong” fighting writer’s block. This was a side effect of the stress Iris endured as a result of discovering that her newspaper, the Central City Citizen, had dropped 73 percent of her online viewership while she was trapped in the Mirrorverse. Throw in a few PTSD flashbacks from her time to another measurement and it was no wonder Iris was unable to finish an article about The Flash’s battle with Mirror Monarch.
This information was revealed during Iris’ first scene in “Central City Strong,” as Iris is known as her intern Allegra Garcia from her volunteer work requesting notes from Iris’s most up-to-date article. Iris hoped her bit would “pull us out of the tax hole Mirror-Me had placed us”. Allegra wasn’t too optimistic, only admitting that she thought the article stank after Iris insisted she was honest and pretended to be Iris’s editor. Allegra’s main complaint was that, despite Iris’s own experiences as a Mirrorverse kidnapper, she had said nothing about what it was like for all the people trapped in the Mirrorverse. Allegra also pointed out that Iris had included a quote from a man named Maurice who was certainly not fact-checked, and that Iris had taken some of her post “straight from CCPN’s report.”
While downright plagiarism probably isn’t Iris’s mean work ethic, this has led to why the Central City Citizen lost readers; a lack of original content. Other events in the event confirmed that ‘Central City Strong’ took place a week after The Flash’s fight with Mirror Monarch in the previous episode ‘Mother’. This means that the Central City Citizen was gone for a week without publishing anything about what was this year’s biggest story. What’s even stranger is that Iris wrote one big article about the entire event instead of several smaller pieces on different aspects of it. While a small town newspaper that only prints a new edition once a week could eliminate this sort of thing, there’s no excuse for this kind of delay in an electronic newspaper written for a metropolis the size of Central City.
Another reason the Central City Citizen has likely lost readers in the past 3 months is that the newspaper was missing the majority of its employees at the time, with Iris West-Allen and photographer Kamilla Hwang being among the first of the Mirrorverse kidnappers . The Flash season 6 and when the mirror duplicates of both Iris and Kamilla died, Allegra Garcia is said to have left the newspaper alone for the better part of two months. This could have been a daunting task, even if she turned down her active role as part of Team Flash. It also didn’t help that after returning to reality, Kamilla was allowed to continue on a break so she could photograph the devastation of Central City, leaving Allegra the only employee who could provide Iris with feedback on her writing.
Considering the above, it’s a wonder the Central City Citizen hadn’t gone down no matter how badly Mirror Iris managed her finances. Money doesn’t matter that much if your boss is trying to post a digital newspaper to a team of just 3 employees, including herself. Fortunately, the Flash episode “Central City Strong” ended with Iris doing one thing right; delivering Allegra a position as a full-time team writer in recognition of all she had done.