The strategists who made the 'Youngkin Republican'

To keep the race “local”:

“If you knock on a door in the race for governor and say, ‘I’m running for governor,’ they’ll say, ‘Oh, hello, are you a Republican or a Democrat?’ Partiality is usually an early question. But then they say, “What do you think about education? What do you think of jobs? What do you think of roads and bridges? ‘ and something. It’s all local stuff. When you run for the Senate, they say, “Did you see Biden fall asleep at the climate change conference? Did you see Donald Trump play golf yesterday? ‘ I mean, it’s all national stuff. ‘What about the reconciliation?’ And all of these people are like mini-experts on national issues. But in Virginia, if you go to Danville and knock on the door, they’ll literally be asking why you can’t fix the damn roads and why we don’t have broadband. ‘ It’s a very different prism. Congress and Senate, it’s ideological, not local. It’s all national. But for the governor it’s profile, vision, leadership, it’s intrinsic qualities. ”- Jeff Roe, campaign strategist for Glenn Youngkin

On the missed opportunities of the McAuliffe campaign:

“At first I would have hit us a lot harder than she did during my education. That’s actually what I was scared of most of the time and annoyed everyone with it. But Terry [McAuliffe] focused so much on [Donald] Trump and did so much in his campaign about Trump, then abortion and then I think climate change was in for a minute. It’s like they literally took the Rolodex of all fundamental problems and tried to label us extreme … And what they should have done instead was typical: Democrats are very good at portraying Republicans as bad about education , say we’re going to fire teachers and cut pay. Since he had previously been governor, he had a file there. He should have met us first and disqualified the subject. ”- Kristin Davison, campaign strategist for Glenn Youngkin

About not campaigning with Trump:

“Terry McAuliffe was less popular than Biden here. If Biden were super popular, he could probably have ridden that to a win. But associating our brand with another Republican was never part of our culture when we created our own brand for Glenn [Youngkin]. And our brand for Glenn wasn’t anyone else’s image. And when he came in [the race], was our advice: you don’t have to choose to be a Huckabee Republican or a Cruz Republican or a Rand Paul Republican or a Trump Republican or a Romney Republican. You don’t have to make this choice. You’re a Youngkin Republican. Plant your contribution and this will be your guide and be your own type. Otherwise, the media and all the experts will try to put you in storage – and for sure [Terry] McAuliffe will. ”- Jeff Roe, campaign strategist for Glenn Youngkin

To Youngkin’s appearance in rural Virginia:

“It was pretty mind-boggling because Trump boosted the rural vote from 2016 onwards and then stepped it up again in 2020. And now we’ve seen Youngkin recharge her in Virginia. I mean, just when you thought you couldn’t squeeze any more juice out of that lemon, Youngkin did it. He found more voices. And that reflects his ability to walk this balancing act and focus on cultural issues that are very important in such places. ”- Charlie Mahtesian, Senior Policy Editor at POLITICO

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