Apple CEO Tim Cook was a guest on The New York Times columnist Kara Swisher’s podcast show ‘Sway’. The director commented on Apple’s long-standing dispute with Facebook, its approach to privacy, Apple’s ongoing legal battle with Epic Games, and possible Apple innovations we could see in the future, such as Apple Glass.
Apple currently has some privacy disputes with Facebook. The two companies are in the middle of a public debate about an upcoming feature that requires apps to get their approval before tracking user activity, especially on iOS.
According to Cook, iOS 14.5 will arrive in “a few weeks,” and the new feature called Application Tracking Transparency (ATT) will force apps to ask users for permission to track on other apps and websites. Facebook strongly opposes the new feature. He says this has implications for small businesses that rely on tracking-driven personalized ads to stay afloat.
Tim Cook says he disagrees with this argument. He says indirectly that Facebook’s position is “weak.” Cook, confidentiality “21. the most important problem of the century ”. He also adds that companies like Facebook can “build a whole profile of what you think and do.”
What [Application Tracking Transparency] are trying to reach are companies that would benefit from following you through other companies’ applications, and therefore benefit from gathering a whole profile of what you think, what you do, and get you 24 hours a day, 7 days a week. week on the web.
In fact, users will see a simple popup asking them to answer the question: OK to view? If so, business continues. If not, tracking is disabled.
When asked about the impact of the new feature on Facebook, Tim Cook says, “He’s not focusing on Facebook.” He says that every year Apple adds new tools and features that increase and enhance user privacy. Cook explains in more detail what measures may be necessary against companies that track users, saying he believed in the ability of companies to self-regulate, but now that has changed.
Overall, I think privacy is one of the major issues of the 21st century and I think we are in crisis. Years ago I thought companies would regulate themselves and it would be better. I don’t believe it anymore. I’m generally not that keen on editing, but I think editing is necessary.
In January, in a speech at a privacy conference, Tim Cook condemned the social media companies that fuel conspiracy theories thanks to their algorithms. Cook says Apple doesn’t have a social media platform that “pumps everything into the user flow,” but says it has an App Store that is careful when putting together content.
You know I can only speak for Apple. And from the very beginning, we have always believed in curation. And that’s why we review every app in the store. This does not mean that we are perfect at this. We are not perfect. However, we care a lot about what we offer our users. And when we have a new product, like Apple News, we have human editors who pick out the stories that matter. And so they avoid all the misinformation out there. The truth is, the web has become a dark place in some areas. And without a curator, you run into a mess of things I wouldn’t want to put in a booster. Which technology is in a broad sense. When you have a platform, you grow things.
Apple Glass Reviews
Tim Cook with his regular Apple approach never commented on anticipated unreleased Apple products in the future. But Cook says augmented reality (AR) is “ critically ” important to Apple’s future, possibly referring to Apple Glass. The CEO envisions a future where conversations are more than words, but with images and ‘other things’ appearing in a virtual space.
I can’t talk about anything we may or may not have in the upcoming product line. However, in terms of AR, the promise of AR; You and I have a great conversation now. It could be even better if we could enrich our discussion with graphics or other things that come up. I think your audience will benefit from that too. And when I think of this in different areas, be it health, education, gaming or retail, I can already see the rise of AR in some of these areas. And I think the promises are even greater in the future. This is a critical part of Apple’s future.
Speaking of Apple’s struggle with Epic Games, Cook says Epic has been following the App Store guidelines for a long time, but has now decided not to follow the guidelines of all other developers. Cook says he has “confidence” in Apple’s situation with the gaming giant.
It’s all about following the App Store’s rules and guidelines, and they’ve been doing that for years. And then they decided they no longer wanted to follow the rules and went through the app review process. After going through the application review, they changed something on the server side. So this was some kind of deceitful act. And so we go to court. We come to tell our story. We will talk about the privacy and security aspects of the store. And we have confidence in our situation.
One of “Epic Games” biggest arguments about the Apple ecosystem is that users do not have “freedom” to download apps from outside the App Store. Many have long expressed the hope that Apple will allow users to install their apps on their devices, such as the iPhone, in other ways. Tim Cook says side-loaded apps will break the “privacy and security” model of the “iPhone”.
In the rest of the podcast, “Tim Cook” talks about US President Biden’s relationship with his government. He also said he “probably” wouldn’t be Apple’s CEO in 10 years. The full 36-minute podcast is available on The New York Times website.