LONDON – A tiny nonprofit in the city of Nottingham, England, was little known before major financial madness brought it to the social media spotlight.
The Worldwide Robin Hood Society, The Sherwood, Nottingham-based couple are run by a middle-aged couple who are passionate about advocating their hometown and the fable of seduction English legend and his merry band of outlaws who robbed the rich to give to the poor.
On Thursday morning hers Twitter account only had 350 followers, by Saturday it was 60,000 and counts.
Lisa Douglas, 51, who is part of the organization with her husband and runs their social media accounts, told NBC News she was excited but overwhelmed by global attention.
“That was a bit of a shock … It was absolutely amazing,” she said from home.
“We have had so many people who have reached out and said nice things,” she added. “We were on the right side of the entire Robin Hood debacle.”
The attention comes after a mix-up of names during a hype for the video game retailer GameStop. The share price soared on the stock trading app Robinhood, which was helped by support from online traders and members of a Reddit messaging board.
The rollercoaster financial trip made headlines around the world as retail investors and online communities competed against traditional Wall Street short sellers.
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Like many others, Douglas says she doesn’t fully understand the finances behind the GameStop saga, but she has proven the message of Robin Hoods The rebellious legend still resonated in 2021.
“A lot of people are very saddened by what happened to the Robinhood app right now and they like looking for the little guy – and I think Robin Hood is the perfect example,” she said.
Many new followers of the Robin Hood Society – most from America, but also from Australia and Canada – have committed to visit the English city of 300,000 people, said Douglas. While others have shared family ties with the UK, offering to make donations, or just saying hello, she added.
Douglas, who calls herself “a Nottingham girl,” said the company started in 1998 and was co-founded by her husband, who works in IT, and a few other Robin Hood enthusiasts. They hope that the current attention will attract people to visit their city with its famous forests and a medieval castle.
And does it have a message for the new fans of society?
“We just want to thank everyone … it was nice to get in touch with people from all over the world,” she said.