The energy supplier E.On regrets it “incredibly” to have sent customers socks as part of a campaign to reduce CO2 emissions.
Pair of socks were sent by E.On Next, part of the energy company that promotes renewable electricity, for a marketing campaign to get people to turn down their heating.
On Friday, it released a statement on Twitter, which read: “If you have recently received a pair of socks from us, we would like to say that we are incredibly sorry for how we made some people feel.
“Given the seriousness of the current challenges many people are facing, this mailing should have been stopped and we are sorry.”
In a later statement issued and reported by the company BBC, it said: “This activity should in no way distract from the gravity of the current energy crisis
“This campaign was originally run last year and was intended to be a fun way to get people thinking about ‘improving your carbon footprint’ and has nothing to do with the current challenges many people are facing.”
Earlier this week, another energy supplier, Ovo, apologized for encouraging its customers to snuggle with pets and star jump to stay warm.
Taking to Twitter, Nevett Fund Children said: “E.On Next has allayed our concerns about rising energy bills – sent us a pair of eye-catching winter socks! Maybe one of them will fit over the smart meter so I can’t see the bad news.”
There are fears of rising fuel bills contributing to a cost of living crisis in Britain – which will not be helped if National Insurance bills rise in April.
Prime Minister Boris Johnson has rejected calls to remove VAT from households’ energy bills and his cabinet is at odds over whether to halt a 1.25 per cent hike in national insurance.