Integrated store, a platform for creating digital commerce, has published a survey showing that about 75% of small and medium-sized retailers use whatsapp as a direct sales channel, in addition to an online store.
Messenger is also used by 68% of merchants as their primary customer service tool. The survey also found Instagram in second place with 15% and email in third place with 5.6% of the business share.
“Because it’s free, the app is on the mobile phone of almost all Brazilians. For the entrepreneur, one of the main advantages of using the tool is that he can create campaigns and promotions that are sent automatically,” says the marketing director of the Integrated store, Gustavo Ruchaud.
The company also emphasizes the features offered by the messenger, such as the verification of statistics and the ability to run a near real-time service, facilitating the virtual dialogue between the customer and the retailer.
This information will come to light in the week that whatsapp, facebook and Instagram were down for more than 6 hours after a possible DNS failure of the platforms, which hurt many marketers who depend on the apps.
Shortly after the applications went offline, numerous reports emerged of losses caused by the decline in services, ranging from lost online sales to even blackouts.