The Duke and Duchess of Cambridge and a host of famous faces will encourage the nation to keep talking when they broadcast the Mental Health Minute message over the radio.
William and Kate recorded the 60-second show for Mental Health Awareness Week with celebrities including David Beckham, Dame Shirley Bassey and Charles Dance.
The embassy will encourage everyone across the UK to keep talking about mental health and highlight the importance of conversation for someone struggling with problems.
David Beckham (Malaria no longer UK / PA)
The Mental Health Minute will be broadcast simultaneously on all radio stations in the UK at 10:59 am on Friday, bringing together advertising, community and all BBC channels with an estimated audience of more than 20 million.
The show also features musician Anne Marie, chef Jamie Oliver, English footballer Jesse Lingard and actress Joanna Lumley.
The Mental Health Minute is provided by Radiocentre, the industry association for commercial radio, and independent podcast and audio producer Somethin ’Else, and is created in collaboration with the Royal Foundation of the Duke and Duchess of Cambridge.
Joanna Lumley (Ian West / PA)
It will support Shout 85258 – a 24-hour text messaging helpline developed by the Foundation.
The script was written by mental health poet and activist Hussain Manawer, featured on the show and longstanding supporter of Shout 85258 and the Foundation’s Heads Together and Heads Up mental health campaigns.
Victoria Hornby, General Manager of Mental Health Innovations, the charity behind Shout 85258, said, “We are absolutely thrilled to have Shout highlighted for Mental Health in this year’s Minute.
“It’s been an incredibly tough year for so many people and it’s more important than ever that anyone who feels concerned or overwhelmed knows where to turn for help.
“Our service is available 24/7 so people can have a free, confidential text chat with one of our trained volunteers who will listen without judgment, help you feel calm and find a way forward. Simply write SHOUT to 85258 at any time of the day or night; We are here for you.”