Zoom said earlier this week that it will lift the 40-minute free video calling limit to make it easier for people to virtually spend time with friends and family on Thanksgiving, a public holiday in the US. Video conferencing software such as Zoom will be more widely used given the sudden increase in COVID-19 cases not only in the US but many countries around the world, and several new and existing travel restrictions.
The 40-minute limit was one of the main limitations of Zoom’s basic plan during the pandemic. Usually, this situation forces groups to restart the chat after the time limit has passed. And it causes a fair amount of friction when maintaining a conversation or virtual meeting. Many of Zoom’s competitors have imposed similar restrictions, including Google Meet (60-minute limit) and Cisco Webex (50-minute limit). All providers charge additional fees for enterprise-class plans that lift the limit and increase the number of allowed participants.
However, Zoom, who emerged as the face of the video conferencing boom caused by the epidemic earlier this year, will benefit if it lifts this limit even for a day on a busy holiday like Thanksgiving. In this way, it can become a stopover for virtual celebrations and raise its platform even more as a way to connect with others during the pandemic.
Zoom will lift the 40-minute time limit at Thanksgiving time. This timepiece will be valid worldwide. The 40 minute restriction will begin on November 26 and will last until Friday, November 27.