Lee Longlands has announced it has gone into administration – but insists it’s business as usual as stores reopen after lockdown.
The furniture chain, which has a flagship store in Broad Street, Birmingham, says all branches will all be trading as usual from June 20.
Discounts of up to 70 per cent discounts are on offer to tempt shoppers.
But the impact of the coronavirus pandemic has meant that administrators have been appointed to manage the company’s finances.
Like all other non-essential retailers, Lee Longlands has been closed for three months during lockdown.
Other branches of the well-known furniture retailer are in Leamington Spa, Kidderminster, Derby, Cheltenham and Abingdon, Oxfordshire.
Bosses said all its stores would open doors to shoppers again from Saturday, June 20. The online order service resumed on June 18.
But today the company announced it had been forced to bring in administrators in a bid to get its finances back on track.
In a statement on its website, Lee Longlands said: “Matthew Ingram and Allan Graham of Duff & Phelps Ltd. were appointed Joint Administrators of Lee Longlands & Co. Limited on 19 June 2020.
“The Joint Administrators will manage the affairs, business and property of the Company.
“The Joint Administrators are neither personally adopting any contracts that may have been entered into by the Company, nor are they personally liable in any way in respect of them.
“Lee Longlands & Co. Limited (in Administration) is continuing to trade under the control of the Joint Administrators. Both are licensed in the UK by the Insolvency Practitioners Association and governed by the Code of Ethics.”
Robert Lee, a fourth generation family member and current director, said: “We are very much open for business as usual and our customers can be assured we will continue to give them the highest levels of service as we restore our short-term finances and get back to work.”
George Longland and Robert Lee – the great grandfather of the current director – established Lee Longlands in 1902 after serving their apprenticeships.
The duo opened their first store at 304 Broad Street, initially selling antiques before turning to manufacturing their own cabinet ranges.
In 1932 the founders decided to build a brand new brick and Portland stone Art Deco building in Broad Street, the only store outside London to have curved glass windows.
Nearly a century later, the building still stands and remains an important part of Birmingham’s history.