The government withdrew a poster titled “Stay Home Save Lives” after questioning the apparently sexist portrayal of women.
The poster showed a picture of a woman lying on the sofa in the arms of a man, followed by three pictures of women looking after children and doing housework.
The Prime Minister’s official spokesman said: “It has been withdrawn and removed from the campaign.
“I’ll make it clear that this does not reflect the government’s view of women, which is why we withdrew it.”
When asked if the infographic was checked before it was created, the spokesperson said, “We have provided and created information throughout the pandemic to ensure we can communicate our core messages, especially regarding the importance of staying home to protect the NHS and protect lives save. “
The speaker couldn’t tell who produced the picture.
The picture sparked anger online when Kate Jarman, an NHS executive, said, “What do actual WOMEN do MORE THAN CHILD CARE AND HOUSEWORK?”
Pragya Agarwal, a data scientist, said, “Who did this? And who approved it?
“Heteronormative. Reaffirm the view that it is a woman’s job to teach, clean and look after children at home.
“Are the men out there fighting a war or something?”