Kwik Fit pilots Netflix-style car maintenance subscription service

A subscription service for servicing new cars is currently being tested in North West England and Yorkshire.

The program, run by auto maintenance and repair company Kwik Fit, is currently running in these regions to measure customer response.

The company is confident it will be popular. According to a survey of 2,001 drivers, almost 18 million would be interested in such a program in the UK.

It’s especially popular with younger people, with 67% of 18- to 34-year-olds being enthusiastic, Kwik Fit added.

Maintenance subscriptions are seen as a great option for those who have a steady income but struggle with the occasional heavy expense.

According to the company, 29% of younger drivers had to spend their savings on car repairs, while 19% had to borrow money from family and friends.

In addition, Kwik Fit’s studies suggest that 40% of drivers have postponed repairs or maintenance in the past, up to more than half in the 18- to 34-year-old age group.

Kwik Fit’s communications director Roger Griggs said, “The demand for subscription services has increased dramatically in recent years, especially among younger consumers.

“We found that drivers aged 18-34 have an average of six subscriptions across all sectors and two-thirds of them would be interested in paying for the car to be serviced this way.

“It is younger drivers who are most concerned about their lack of car knowledge or the fact that they might face a big bill while walking into a garage.

“It’s also these younger drivers who are most likely to postpone repairs and maintenance.”

Members of the Kwik Fit Club regularly receive free health checks for their car and distribute the repair costs. Griggs added, “If you were thinking about buying four new tires, traditionally car owners would pay them all at once – with Kwik Fit the cost is spread across the life of the tires – drivers pay for them when they use them. “

Drivers in the North West of England and Yorkshire can apply for membership online or through the Kwik Fit Club app.

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